Child Neglect television commercial (tvc)
Child Neglect was made for Springvale Monash Legal Services as a community service announcement television commercial. It screened on networks Ten and Seven on Australian TV in 2006 and 2007.
The brief included 5 scenarios, though we only had the budget for a 30second commercial.
Through much paring down and refinement through storyboard drafts, we came to this simple animation.
I named the little girl June and this helped to get into her character a little when animating her.
Animated in Flash
Animation: Kirrily Schell
Music: Al McInnes
Producer: Springvale Monash Legal Services