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Child Neglect

Child Neglect television commercial (tvc)

Child Neglect was made for Springvale Monash Legal Services as a community service announcement television commercial. It screened on networks Ten and Seven on Australian TV in 2006 and 2007.

The brief included  5 scenarios, though we only had the budget for a 30second commercial.

story board

Child Neglect Storyboard version 2


Through much paring down and refinement through storyboard drafts, we came to this simple animation.

I named the little girl June and this helped to get into her character a little when animating her.

Close up of June from Child Neglect storyboard

Child Neglect storyboard


Animated in Flash

Animation: Kirrily Schell

Music: Al McInnes

Producer: Springvale Monash Legal Services